SEO, or search engine optimization, is an important tool for absolutely any business. It makes you more visible and more likely to see growth in your business. It also makes sure that you’re attracting the right type of people to your website, but you need to do it right.
First, let’s look at SEO. SEO is all about search engines and since everyone is using search engines it’s important for you to consider them too, right? When you’re creating a sound SEO strategy and paying close attention you’ll see a lot of benefits with this process.
It involves looking at the keywords that people search when they’re looking for your type of business. Then, you use those keywords in your content in a way that’s useful and informative for your potential customers. That way, when they conduct a search they’re more likely to find your local business than someone else who offers similar services. Hiring an SEO company can help.
The truth is, everyone should be using SEO. And that includes contractors. Think about your potential customers. There are a lot of them out there and you want to get as many of them as possible to hire you for any work they might need.
The only way that they know you exist is if someone tells them about you or they find you on their own. And since they’re likely going to be doing their search for a new contractor online, they’re going to find the people who are using SEO to their advantage. And you want that to be you.
There are four aspects of local SEO that you need to consider when you’re creating content for your digital marketing process. Overall, these can help you with getting the search results and qualified leads you’re looking for.
Content quality is extremely important in your local SEO strategy. You can’t just add a lot of keywords because search engines are getting smarter than that. Good quality content that actually helps readers is being promoted instead.
Getting other websites to link to your website is great because it shows a search engine that your content is high quality. If you’re working on local search marketing, finding other local businesses that will link to you or providing quality content that others in the industry will link to will help.
Your domain authority is how good your website is at providing the type of information and content that you claim to offer. The better you are at this, the more likely you are to rank higher on a search engine. Provide good information and make sure that your marketing strategy is focused on providing what your customer needs rather than just getting a customer.
You need to use the right keywords the right amount of times when it comes to SEO services. But you don’t want to use them too much. When it comes to internet marketing and achieving local search rankings you need to balance providing information with focus on search engines. Having a keyword density of 1-2% is generally the best (meaning 1-2 uses per 100 words).
No one wants to sit around and wait for a website to load. In fact, the research shows that 40% of people will try a different website if the one they’re on doesn’t load in 3 seconds. That’s not very long. So you need to make sure that you’re paying for good speeds and a quality host for your website so your pages load fast and customers will stick around.
You want to make sure that you are ranking high on Google because the higher in the search results you show up the more people are actually going to see you. If you show up on even page two of the search results your chances of someone finding your website over another one are much lower.
Search engines are websites like Google, Bing, Yahoo, and others that people use to locate information or businesses that they want to work with.
Local search engine optimization is all about targeting your content to attract people who live in your area. So, instead of using a broad category like ‘home building’ you might use a keyword like ‘home building in Nashville, Tennessee.’
When someone in your local area is looking for a professional for anything they need, they’re more likely to use those area codes as well, which puts your business higher on their list and gives you more qualified leads when you use local SEO.
How Can Local SEO Help Improve My Contracting Business?
Local SEO can help your contracting company because more of the people who live in your area are going to find you. Instead of getting a lot of attention from people all over the country (or even the world) you’ll get more attention from those who live in your area, which is where you’re likely to get actual business.
Local SEO helps your contracting business in a number of different ways, not the least of which is showing off your industry expertise and making sure people know what your construction company has to offer.
Brand awareness is making sure people know about your business and what it has to offer. You want your construction business to be well-known by people who might be interested in hiring you, and better SEO services help you do that.
Digital marketing is expensive, but keyword research can be quite inexpensive and when you start using it for your business you don’t have to pay anything (unless you’re hiring SEO companies to create that quality content for you). So you’re decreasing marketing costs by needing less ads to get more attention through SEO services, often with an SEO company.
Using SEO for contractors can help your business in a number of ways. Far too many businesses aren’t actually using SEO, so by making sure you do, you’re going to put yourself ahead of the competition with your marketing strategy.
You want to make more money in your business because that’s how you keep your business growing. By working with the right SEO companies and growing your digital marketing process you’re going to have more business and therefore more revenue coming in.
When it comes to SEO for contractors you also want to know how to measure what you’re getting. You want to start by measuring your website growth, which is the number of people who are visiting your website now versus before you used SEO for contractors. Second, keep on eye on your ranking on Google to see how well your keywords are performing.
If you want to find the best SEO for contractors you need an internet marketing company that can get you on the right track. That’s where BlendMode Digital can help. We can provide you with all of the SEO services, audience building, and web design/development services you need.
When you work with BlendMode Digital on your SEO for contractors you’re getting a team that has experience, knows what they’re doing, and makes sure that you’re going to get results. You’ll 10X your business with Google traffic, increase your followers, and receive custom content for all of your social media platforms.
BlendMode Digital can provide you with custom content for your social media platforms, the keyword strategy you need, and more. Our marketing agency is a full-service digital marketing agency, offering everything you need to rank higher on Google and increase your following. They’ll offer the contractor SEO services you need.
If you’re just getting started with contractor SEO you may have a few questions
It can take a little time before you start seeing any results from your SEO for contractors. In fact, it could take 3-6 months before you start to see anything. And for some it might take longer than this. It’s important to be patient and wait, often as long as 12 months before you really take stock.
On-page SEO is the content that is actually on your website. It’s about using the right keywords and providing good information. Off-page SEO is about the content that’s outside of your website. It might include your social media channels and other websites that link back to you. Good SEO companies will look at both of these.
When you’re looking for keywords you need to think about what people are searching when they want to find your business. Start with the basics, like construction, or home construction, or whatever type of construction work you specifically do. Then start branching into more specialized keywords that might include specific types of work or locations where you work. These are the types of keywords you need to use in your SEO for contractors.
Link building is all about getting other businesses and websites to add links to your business on their own websites. Perhaps local businesses would be willing to link to your contracting services if you link to their services. Or if you provide good content other websites might link to you so their customers can receive that content too. This is important when it comes to SEO for contractors.
When it comes to SEO for contractors and contractor SEO companies, you want to know you have the best because you want your business to attract more customers. Make sure you’re working with Blendmode Digital to get exactly what you need faster.
